HOLY JORDAN BLOG

Holy Jordan

“Yalla”: A spiritual, hospitable journey

August 6, 2024

Jordan, a country widely known for its rich history, cultural diversity, and stunning landscapes, is also famous for its warm and generous hospitality. This hospitality is a deeply rooted aspect of Jordanian spiritual life, embodying values of community, solidarity, and camaraderie. At the heart of this tradition is the ubiquitous word “yalla,” which transcends its literal meaning of “let’s go” to encompass a broader, deeper sense of togetherness.

Hospitality is an art form in Jordan. Visitors are often struck by the genuine warmth and friendliness of Jordanians, who are eager to share their culture, stories –and even homes. Whether you’re exploring the architectonic marvels of Petra, floating in the Dead Sea, or wandering through the lively streets of Amman, you will find yourself embraced by an unspoken but pretty palpable sense of inclusion, respect, and welcome. Indeed, visitors will find themselves often invited to share a cup of tea (or even a meal) –a visible gesture that summarizes the Jordanian tradition of making every guest feel honored and welcome.

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(Photo credit: Visit Jordan)

The spiritual essence of Jordanian hospitality is somehow encapsulated in the spirit of “yalla”. More than just an encouragement to move forward (“let’s go!”) “yalla” is an invitation to participate, to be part of a shared journey. It speaks to the heart of community life in Jordan, where solidarity and camaraderie are paramount –we go, but we go together. The phrase reflects a culture where people support each other, creating a shared sense of belonging. In Jordan, “yalla” isn'’t just about physical movement: it’s about moving together as a community, with shared purpose and mutual respect.

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(Photo credit: Visit Jordan)

Jordan’s role as a crossroads of spiritual traditions, cultures and history further enriches its hospitality. As a land that has witnessed the footsteps of prophets, pilgrims, and travelers for millennia, Jordan’s many spiritual destinations are all imbued with unique spiritual echoes. It is a place where past, present, and future merge, creating a profound sense of continuity and connection. The convergence of diverse religious and cultural traditions has fostered a deep appreciation for diversity and an enduring commitment to making everyone feel at home –they all “yalla” together.

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(Photo credit: Dakota Snider)

Travelers to Jordan often find that their journey becomes a spiritual one, whether advertently or not, not only because of the ancient sites and breathtaking landscapes, but because of the people who make them feel part of a larger human tapestry. The hospitality you’ll experience in Jordan is more than just good manners: it’s the very soul of the country. So as you travel through this remarkable country, keep your “yallas” at hand: it’s an invitation to participate, to connect, and to experience the true spirit of Jordanian hospitality.

By Daniel Esparza
Daniel Esparza

Daniel Esparza is currently an associate professor of communication ethics and aesthetics at the Ramon Llull University in Barcelona. He holds a PhD in Religion from Columbia University (NYC). He is also an art historian who has developed communicational projects and campaigns for online and print media to promote the cultural and religious heritage of the Americas and the Mediterranean. He is a founding member of Viator Media and the Pilgrimaps project.

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